Why JAS?
JAS is a women-owned, Latin-founded beverage company leading the next wave of alcohol-free innovation. We create functional cocktails inspired by Latin American flavors, blending tradition with wellness, joy, and cultural pride. Our products aren’t just drinks — they’re celebrations of identity, intention, and community.
We’re building a beverage brand that empowers people to drink mindfully without giving up bold flavor or fun.
A Ground-Floor Investment Opportunity in Functional, Alcohol-Free Beverages
The functional beverage market is projected to reach over $200B globally by 2030, and consumer demand for alcohol alternatives continues to rise. With a unique product, strong traction in retail and on-premise, and cultural authenticity at our core, JAS is well-positioned to lead.
We’re currently raising our seed round via a $4M cap SAFE to scale production, grow distribution, and amplify brand awareness. This is your chance to invest early in a category-defining CPG brand.
What We’ve Built So Far
- On shelf at 95 Whole Foods stores across TX, SoCal, Arizona, and Las Vegas (launching August 2025)
- In leading on-premise accounts like Double D's Dallas and Palihouse LA
- Alumni of the PepsiCo Greenhouse Accelerator 2024
- Runner-up at The Beverage Forum "One's to Watch" Pitch Competition
- Featured in BevNET, Forbes, and founder recognized by Fortune & Food & Wine as one of the most innovative women in food & drink
Meet the Founders
Cecilia Rios Murrieta is a Mexican entrepreneur, author, and CPG veteran with over a decade of experience building award-winning spirit brands like La Niña del Mezcal. Jaymee Mandeville is a beverage marketing expert and former mixologist who brings deep industry know-how and unmatched flavor development skills.
Together, we’re building JAS not just as a product, but as a platform for cultural celebration and empowered living.
We’re raising now — and we'd love to connect with mission-aligned investors and collaborators.
Invest in JAS
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