Our Mission & Values
Together we savor — and nobody sits out.
JAS means Juntos A Saborear. It's our name, and it's the whole idea: the cocktails of Latin America, rebuilt so everyone gets a glass for the toast.
Flavor. Function. Cultura.
Flavor
Bold, real, craveable. The Paloma, the Mojito, the Carajillo — built with real juice and warm spice, never an overly sweet stand-in.
Function
A single functional ingredient for every recipe — 225mg KSM-66 Ashwagandha, Yerba Mate, Lion's Mane. No confusion, no fuss. No alcohol.
Cultura
Latin, period. Our roots aren't a flavor trend — they're where we're from, and they're in every recipe, every can, every toast.
Our values
What we hire for, what we say yes to, and how we show up for our team, our partners and our community.
Bold
We don't sand ourselves down to be easier to process — not our culture, not our flavors, not our people.
Juntos
Everyone gets a seat at the table — our team, our community, the friend who isn't drinking tonight.
Libre
We celebrate the choice, not the sacrifice. Joy, fully lived, with nothing holding you back.
Fresco
Fresh eyes on everything. If it's always been done that way, that's our cue to rethink it — how we drink, how we build, who gets to lead.
Latina-founded. Boldly made in Texas.
JAS is led by co-founders Cecilia Rios Murrieta, Jaymee Mandeville and Alicia Catelli — a women- and minority-owned company building a new kind of cocktail from the culture up.
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