Our mission

To empower our customers to celebrate life’s moments with beverages that enhance well-being and honor our cultural heritage

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Born to be bold, born to be free

At JAS, our guiding principle is simple: our beverages must stand out for their exceptional quality and flavor. If our creations don't dazzle the taste buds, we are missing the mark. As we perfect our craft, this commitment to excellence is woven into every sip. We don't chase fleeting trends; instead, we create beverages that defy convention, celebrate authenticity, and embody the essence of what it means to be free.

Our mantra is simple: Be Bold, Be Free.

Inclusivity

We celebrate diversity and inclusivity, creating a welcoming space where everyone can enjoy our products regardless of their background or lifestyle

Boldness

We embrace boldness and creativity, fearlessly challenging the status quo and daring to stand out in a crowded market

Community

We value community and connection, fostering meaningful relationships with our customers, partners, and supporters

Authenticity

We believe in being true to ourselves and our community, crafting beverages that reflect our heritage and values

Quality

We are committed to excellence in every sip, ensuring that our beverages meet the highest standards of taste and craftsmanship

Innovation

We embrace creativity and innovation, constantly exploring new flavors and techniques to push the boundaries of non-alcoholic beverages

Sustainability

We prioritize sustainability in all aspects of our business, from sourcing ingredients to packaging, to minimize our environmental impact

Empowerment

We empower our consumers to make mindful choices about their drinking habits, promoting a culture of responsibility and well-being

Passion

We are passionate about what we do, infusing every aspect of our business with enthusiasm, dedication, and love for our craft

Inclusivity

We celebrate diversity and inclusivity, creating a welcoming space where everyone can enjoy our products regardless of their background or lifestyle

Boldness

We embrace boldness and creativity, fearlessly challenging the status quo and daring to stand out in a crowded market

Community

We value community and connection, fostering meaningful relationships with our customers, partners, and supporters

Authenticity

We believe in being true to ourselves and our community, crafting beverages that reflect our heritage and values

Quality

We are committed to excellence in every sip, ensuring that our beverages meet the highest standards of taste and craftsmanship

Innovation

We embrace creativity and innovation, constantly exploring new flavors and techniques to push the boundaries of non-alcoholic beverages

Sustainability

We prioritize sustainability in all aspects of our business, from sourcing ingredients to packaging, to minimize our environmental impact

Empowerment

We empower our consumers to make mindful choices about their drinking habits, promoting a culture of responsibility and well-being

Passion

We are passionate about what we do, infusing every aspect of our business with enthusiasm, dedication, and love for our craft

Inclusivity

We celebrate diversity and inclusivity, creating a welcoming space where everyone can enjoy our products regardless of their background or lifestyle

Boldness

We embrace boldness and creativity, fearlessly challenging the status quo and daring to stand out in a crowded market

Community

We value community and connection, fostering meaningful relationships with our customers, partners, and supporters

Authenticity

We believe in being true to ourselves and our community, crafting beverages that reflect our heritage and values

Quality

We are committed to excellence in every sip, ensuring that our beverages meet the highest standards of taste and craftsmanship

Innovation

We embrace creativity and innovation, constantly exploring new flavors and techniques to push the boundaries of non-alcoholic beverages

Sustainability

We prioritize sustainability in all aspects of our business, from sourcing ingredients to packaging, to minimize our environmental impact

Empowerment

We empower our consumers to make mindful choices about their drinking habits, promoting a culture of responsibility and well-being

Passion

We are passionate about what we do, infusing every aspect of our business with enthusiasm, dedication, and love for our craft

Inclusivity

We celebrate diversity and inclusivity, creating a welcoming space where everyone can enjoy our products regardless of their background or lifestyle

Boldness

We embrace boldness and creativity, fearlessly challenging the status quo and daring to stand out in a crowded market

Community

We value community and connection, fostering meaningful relationships with our customers, partners, and supporters

Authenticity

We believe in being true to ourselves and our community, crafting beverages that reflect our heritage and values

Quality

We are committed to excellence in every sip, ensuring that our beverages meet the highest standards of taste and craftsmanship

Innovation

We embrace creativity and innovation, constantly exploring new flavors and techniques to push the boundaries of non-alcoholic beverages

Sustainability

We prioritize sustainability in all aspects of our business, from sourcing ingredients to packaging, to minimize our environmental impact

Empowerment

We empower our consumers to make mindful choices about their drinking habits, promoting a culture of responsibility and well-being

Passion

We are passionate about what we do, infusing every aspect of our business with enthusiasm, dedication, and love for our craft

Empowering underrepresented voices within the consumer goods industry

As a women and minority-owned business, we are advancing innovation and leadership within the CPG industry. By integrating rich Latin heritage into our products, JAS offers a rich cultural experience, fostering connections through each of our story-telling cocktails, bringing people together over shared heritage and new experiences.

If you'd like to learn more about our mission or are interested in getting involved as an investor or collaborator, send us a note!

Contact us
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