Born to be bold, born to be libre
JAS is what people drink when they still want the moment — just not the alcohol. We craft premium, alcohol-free cocktails rooted in Latin tradition: real juice, warm spice, and functional botanicals that make you feel as good as they taste. No imitations, no compromises. Alcohol-free, not flavor-free.
We don’t chase trends, and we don’t sell sacrifice. We build rituals — the glass in hand, the toast, the vibe — upgraded. Our mantra is simple: Be Libre with JAS.
WHAT WE STAND ON
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Flavor
Bold, real, craveable. Real cocktail taste built on real juice and warm Latin spice — never an overly sweet imitation.
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Function
Ingredients that love you back. Adaptogens and botanicals with purpose — ashwagandha to unwind, yerba mate to uplift, lion’s mane to focus.
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Cultura
Latin-inspired, experience-driven. From the Paloma to the Carajillo, our roots aren’t a flavor trend — they’re the whole point.
OUR VALUES
Authenticity
We stay true to our roots, crafting beverages that celebrate Latin heritage in every detail — from recipe to ritual.
Quality
Excellence in every sip — real ingredients, craft recipes, and the highest standards of taste and craftsmanship.
Sustainability
From sourcing to packaging, we work to minimize our footprint and honor the land our flavors come from.
Boldness
We’re not fighting for a spot in an old category — we’re defining a new one, with the courage to challenge how the world drinks.
Empowerment
We celebrate the choice, not the sacrifice — mindful drinking that welcomes everyone to the party.
Passion
We build community the Latin way — with warmth, generosity, and a full glass for everyone at the table.
Empowering underrepresented voices in consumer goods
As a women- and minority-owned business, we’re advancing innovation and leadership within the CPG industry. By weaving rich Latin heritage into everything we make, JAS offers more than a drink — each of our storytelling cocktails brings people together over shared heritage and new experiences.
Want to learn more about our mission, or get involved as an investor or collaborator? Send us a note.
