Born to be bold, born to be libre
At JAS, our guiding principle is simple: our beverages must stand out for their exceptional quality and flavor. If our creations don't dazzle the taste buds, we are missing the mark. As we perfect our craft, this commitment to excellence is woven into every sip. We don't chase fleeting trends; instead, we create beverages that defy convention, celebrate authenticity, and embody the essence of what it means to be libre.
Our mantra is simple: Be Libre with JAS.
OUR VALUES
Authenticity
We believe in being true to ourselves and our roots, crafting beverages that reflect our heritage and values
Quality
We are committed to excellence in every sip, ensuring that our beverages meet the highest standards of taste and craftsmanship
Sustainability
We prioritize sustainability in all aspects of our operations, from sourcing ingredients to packaging, aiming to minimize our environmental impact.
Boldness
We are pioneers in the non-alcoholic beverage industry, continuously exploring innovative flavors and techniques with the courage to challenge the status quo.
Empowerment
We empower our consumers to make mindful choices while celebrating diversity and creating a welcoming space for everyone.
Passion
We value the strong connections within our community, fostering meaningful relationships with enthusiasm and dedication to our craft.
Empowering underrepresented voices within the consumer goods industry
As a women and minority-owned business, we are advancing innovation and leadership within the CPG industry. By integrating rich Latin heritage into our products, JAS offers a rich cultural experience, fostering connections through each of our story-telling cocktails, bringing people together over shared heritage and new experiences.
If you'd like to learn more about our mission or are interested in getting involved as an investor or collaborator, send us a note!
