Sip Bold, Be libre
At JAS®, we believe in celebrating life's moments with authenticity and flavor. Our alcohol-free cocktails are crafted to deliver bold, Latin-inspired tastes that honor our heritage and promote wellness.
A toast to friendship, flavor and breaking free
Meet Jaymee and Cecilia, the dynamic duo behind JAS®. United by a passion for innovation and a vision to redefine social drinking, they created more than a beverage — they sparked a movement. JAS® stands for those who value authenticity and exceptional taste, offering drinks infused with Latin flavors and functional ingredients for a vibrant lifestyle.
How it started
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FROM MEZCAL TO JAS GIRL
Cecilia, once known as La Niña del Mezcal, made a transformative decision to embrace an alcohol-free lifestyle. This personal evolution led to the birth of JAS®, a brand that challenges societal norms and celebrates choice and authenticity.
🌈✨ #BornToBeLibre
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Mixing it up
Jaymee, a seasoned executive from a global spirits company, felt a calling towards a greater purpose. Partnering with Cecilia, they combined their expertise in mixology and entrepreneurship to revolutionize the alcohol-free beverage industry. Together, they're crafting bold flavors that elevate social experiences.
🌟✌️ #JASgirls #BornToBeFresco
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Fueling the JAS Movement
In 2021, from NYC's bustling streets to Darden's academic halls, Jaymee and Cecilia worked tirelessly to bring JAS® to life. Their experiments with exotic spices and botanicals laid the foundation for JAS®'s debut product. Triumphing in pitch competitions at UVA, they transformed JAS® from a concept into a movement, inspiring a new era of drinking culture.
🚀🌿 #RebelsWithACause
Born to Be Bold. Crafted to Be Libre.
At JAS, we craft alcohol-free functional cocktails that go beyond trend — they’re bold in flavor, rooted in Latin heritage, and made to empower mindful celebration. Our drinks aren’t just better-for-you alternatives, they’re elevated experiences. If it doesn’t dazzle your taste buds, it’s not JAS.
We don’t follow fleeting fads. We’re building a premium beverage brand that defies convention, celebrates authenticity, and embraces wellness without compromise. Every sip is a reflection of our commitment to quality, flavor, and choices that empower us.
Be Libre with JAS. It’s not just a tagline — it’s a way of life.
BE LIBRE
BE FRESCO
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