Meet Jaymee and Cecilia, the power duo rocking JAS. United by a passion for breaking boundaries and a mission to shake up how we socialize, they created JAS in the wild ride that was 2020. More than just a brand, JAS is a mood — it's the bold, unconventional clique that's all about authenticity, exceptional taste, and vibes that go way beyond the typical drinking scene. Ready to uncover the story behind the sip?
Fueled by a wave of self-awareness, Cecilia (formerly known as La Nina del Mezcal) made a bold move, stepping away from her own Mezcal venture to embrace sobriety wholeheartedly. This wasn't just a career pivot; it marked a profound shift in her relationship with alcohol, a journey toward discovering a lifestyle that screamed authenticity and choice. JAS wasn't merely born; it emerged as a rebellion, a testament to breaking free from societal norms, with Cecilia leading the charge. 🌈✨ #BornToBeBold
Picture this: Jaymee, the dynamic exec at a leading global spirits company, known for her innovation and educational prowess. But here's the plot twist – she felt the pull towards something bigger, something alcohol-free. Envision the thrill as Cecilia and Jaymee embarked on this exhilarating journey together, blending a passion for mixology, entrepreneurship, and a shared desire to elevate social experiences. This team isn't just redefining the beverage industry, they're orchestrating a symphony of flavors in the name of choice. 🌟✌️ #JASgirls #BornToBeFree
Throughout 2021, Jaymee (from the heart of NYC) and Cecilia (conquering the MBA game at Darden) collaborated closely to bring JAS to life. Their experiments with spices and botanical extracts were a hands-on affair, fearlessly infusing bold Latin American flavors and functional ingredients to create the first JAS MVP. Dominating pitch competitions at UVA fueled the fire, transforming JAS into more than a beverage brand: a rebellion against the status quo. Rooted in community love and audacious dreams, JAS isn't just a drink; it's an unstoppable movement. 🚀🍹 #JASRebellion #BeFreeDrinkFree
At JAS, our guiding principle is simple: our beverages must stand out for their exceptional quality and flavor. If our creations don't dazzle the taste buds, we are missing the mark. As we perfect our craft, this commitment to excellence is woven into every sip. We don't chase fleeting trends; instead, we create beverages that defy convention, celebrate authenticity, and embody the essence of what it means to be free.
Our mantra is simple: Be Bold, Be Free.
Cecilia is JAS's dynamic Co-Founder and CEO, where she’s all about breaking boundaries with a splash of fun! Known for her pioneering work in artisanal Mezcal and celebrated as one of the "Most Innovative Women in Food & Drink," Cecilia blends innovation with a deep respect for cultural heritage.
Since embracing an alcohol-free lifestyle, Cecilia has channeled her passion into creating products that make every sip an adventure in taste and a celebration of authenticity. Her mission? To lead with creativity and joy, turning every moment into a mindful celebration
Jaymee is the vibrant Co-Founder and Marketing Expert at JAS, where her flair for flavor shines brightly. With a background as a skilled mixologist, Jaymee brings a deep appreciation for taste and creativity to every aspect of JAS.
Her love for crafting exceptional flavors and her inventive approach ensure that JAS delivers exciting and memorable beverage experiences. Jaymee is dedicated to making every sip a delight, blending her expertise with a passion for creating moments of joy and mindful indulgence.
Alicia is JAS's lively Los Angeles Market Manager, where her enthusiasm for hospitality and mindful drinking makes every interaction sparkle. Drawing from her family’s rich hospitality background, Alicia brings a unique blend of experience and passion to the team.
She's the pulse of our operations in LA, always on the move to make sure JAS is everyone's go-to drink. With her bold approach and free-spirited attitude, Alicia brings the essence of JAS to life in the City of Angels. She’s dedicated to prove that life’s celebrations can be both joyful and mindful.
