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Hola, Target

Latino Heritage Month · Target

Hola
Target.

Juntos A Saborear — together we savor.

So glad we got to share a JAS® with you. We reimagine the cocktails of Mexico and Latin America — the Paloma, the Mojito, the Carajillo — with real juice, functional ingredients and no alcohol. Here's our story.

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The three JAS cocktails
Our story

Founded by a former mezcalera

“I didn't want to stop drinking.
I wanted a better drink.”

The mezcal yearsCecilia Rios Murrieta started her first spirits company at 26 and spent seven years traveling Mexico curating mezcal, bacanora and sotol — La Niña del Mezcal and OME Spirits — and became the first to export all three Mexican DO spirits to the U.S.
The 180Then she stopped drinking and left the spirits world. What she found was the joy of living without anything holding her back — and nothing on the shelf that tasted good and felt like a celebration.
JAS is bornShe built it. JAS started as a business-school project, won grants and pitch competitions, and went into commercial production at the end of 2022.
TodayJAS is led by co-founders Cecilia Rios Murrieta, Jaymee Mandeville and Alicia Catelli. Latina-founded, boldly made in Texas.

J·A·S = Juntos A Saborear

Together we savor. Our name is an invitation: pull up a chair, raise a glass, stay for the sobremesa.

Why JAS at Target

A premium functional cocktail for the guest who still wants the moment — the glass, the toast, the vibe.

Built by the culture

Not a brand borrowing Latin flavors — a Latina-founded brand reimagining the cocktails we celebrate with. Culture isn't a niche for us. It's the growth engine.

Flavors guests are reaching for

Latin flavors are among the fastest-growing taste profiles in U.S. food and beverage. JAS brings them to the non-alcoholic set.

A category still being defined

Loyalty in non-alcoholic ready-to-drink cocktails hasn't formed yet. We're not fighting for share — we're defining it.

Three occasions, every day

Social, active, indulgent — from morning coffee to happy hour to sobremesa. More occasions, more trips to the cooler.

Where you'll find JAS today

Whole Foods Market H-E-B Central Market

Also on the menu at hotels and bars across Texas, including Omni Mokara Hotel & Spa, Thompson and Westin properties.

Three cocktails. Three occasions.

JAS Paloma Libre

Paloma Libre

Social

Mexico's most iconic cocktail. Grapefruit, lime, cardamom.

225mg KSM-66 Ashwagandha
JAS Mojito Fresco

Mojito Fresco

Active

The Caribbean mojito. Lime, pineapple, coconut, mint. 2g added sugar.

Yerba Mate
JAS Carajillo Tejas

Carajillo Tejas

Indulgent

Mexico City's sobremesa drink with a Texas twist. Mexican coffee, toasted pecan, vanilla. Nitro-infused.

Lion's Mane

Easy to work with

Retail-ready

8.4oz cans in 4-packs, six 4-packs per case. Shelf-stable and UPC-coded. Go Texan certified.

We show up for the shelf

In-store demos, creator and social campaigns, retail media and our rewards program to drive trial and repeat.

Let's be juntos

Want samples, a sell sheet or time to talk? Leave your details and Cecilia will reach out personally.

Or reach Cecilia directly: cecilia@drinkjas.com · 714.783.5088

Have a JAS® and be libre.