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WHY JAS?

They’re not quitting drinking. They’re upgrading it.

JAS is a premium alcohol-free cocktail brand inspired by Latin flavors — built for people who still want the moment, the glass in hand, the toast, the vibe. Just not the alcohol. No one else combines real cocktail builds, a function matched to every occasion, and Latin cultural identity in one can.

FLAVOR. FUNCTION. CULTURA.

  • Flavor

    Real cocktail taste — real grapefruit, lime, mint, and Mexican coffee, balanced with warm spice. Complex and craveable, never cloying.

  • Function

    Every can is built around a botanical with a job to do: ashwagandha to relax, yerba mate to refresh, lion’s mane to focus.

  • Cultura

    Born in Texas from a love of mezcal culture. Latin cocktail tradition, reimagined for modern rituals — and proudly Go Texan certified.

THREE COCKTAILS. THREE OCCASIONS.

  • Garnishing a JAS Paloma Libre alcohol-free functional cocktail

    PALOMA LIBRE · Social

    Bold. Vibrant. Relaxing. Mexico’s iconic Paloma reimagined with real grapefruit and lime, warm cinnamon and cardamom, and ~330mg of KSM-66 ashwagandha to help you unwind. Brunch, happy hour, golden hour.

    Meet the Paloma
  • JAS Mojito Fresco garnished with lime

    MOJITO FRESCO · Active

    Refreshing. Mindful. Uplifting. Lime, pineapple, and cool mint lifted with cacao and vanilla, powered by yerba mate for a gentle natural lift (~30mg caffeine) — with only 2g added sugar. Post-workout, daytime refresh, play.

    Meet the Mojito

  • CARAJILLO TEJAS · Elevated

    Smooth. Focused. Energizing. Mexico City’s beloved Carajillo with a Texas twist — bold Mexican coffee, toasted pecan, and vanilla, nitro-infused, with lion’s mane for clarity and 100mg of natural caffeine. The only functional energy cocktail on the market — no direct analog on any shelf in America.

    Meet the Carajillo

Functional, never medicinal

“Functional” isn’t a buzzword for us — it’s the recipe, and we publish it. Paloma Libre is infused with ~330mg of KSM-66 ashwagandha per can, a branded, clinically studied adaptogen traditionally used to support calm — so you can feel light, clear, and relaxed. Mojito Fresco taps yerba mate, South America’s beloved natural lift (~30mg caffeine), plus gentian root to support digestion. Carajillo Tejas pairs lion’s mane mushroom with 100mg of caffeine from real Mexican coffee for smooth, focused energy.

Real juice. Organic agave and raw cane sugar. 50–60 calories a can. Taste good AND feel good — that’s the whole idea.

ALCOHOL-FREE, NOT FLAVOR-FREE

  • Real juice, for real

    19–35% real juice in every can — grapefruit, lime, pineapple — plus warm spice and Mexican coffee. Crafted like a cocktail, not a flavored seltzer.

  • Light by design

    50–60 calories per 8.4oz can, sweetened with organic raw cane sugar and blue agave. Bloat-free, buzz-free.

  • A botanical with a job

    ~330mg KSM-66 ashwagandha, yerba mate, or lion’s mane — matched to how you want to feel: relaxed, refreshed, or focused. Doses published, nothing hidden.

  • Latin roots, real ones

    The Paloma, the Mojito, the Carajillo — iconic Latin cocktails honored and reimagined, not diluted.

  • Boldly made in Texas

    Go Texan certified, women- and minority-owned, and built to bring people together.

Ready to upgrade the ritual?

Pick your occasion — social, active, or elevated — and pour something that loves you back. A 4-pack is just $19.99, the easiest entry in premium alcohol-free. Questions first? Check our FAQ.

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